Rafael Freyre is a municipality and town in the Holguín Province of Cuba. The main municipal settlement (Rafael Freyre itself) developed around the sugar cane factory "Central Santa Lucía". Some of its most popular destinations are the north coast beaches such as Playa Guardalavaca and Guardalavaca, which are both natural white sand beaches in the bordering municipality of Banes. In a small village called "Bariay" on the north coast there is a monument that marks the arrival of Christopher Columbus.